Istraživanje Univerziteta Saarland pokazuje da osobe sa višim rezultatima na standardizovanim testovima opšte kognitivne sposobnosti u proseku imaju i više faktografskog znanja o vinu — inteligencija objašnjava oko 9% razlika u znanju. Profesionalno iskustvo u vinskoj industriji dodatno pojačava tu vezu, dok sama konzumacija vina ne dokazuje uzročnost. Studija je presečna i nije uključivala degustaciju; autori pozivaju na dalje istraživanje u drugim specijalizovanim oblastima.
Šta Poznavanje Vina Može Otkrivati O Vašoj Inteligenciji — Šta Pokazuje Novo Istraživanje
Sammy Hagar helped kick off the celebrity booze brand trend with Cabo Wabo tequila, which he founded in 1996 and sold in 2008 for $100 million. Since then, he's launched new tequila and rum products. And many other celebrities have gotten into the game. Here, Hagar meets guests during a launch party for his Red Rocker Beer at the Fillmore Detroit's State Bar on Oct. 23, 2023.(Brian McCollum)
Novo istraživanje sa Univerziteta Saarland u Nemačkoj ukazuje da osobe koje bolje rešavaju standardizovane testove opšte kognitivne sposobnosti u proseku imaju i više faktografskog znanja o vinu. Ipak, autori naglašavaju da ovo ne znači da vino čini ljude pametnijima — radi se o korelaciji, a ne dokazanom uzroku.
Kako je studija sprovedena
U istraživanju je učestvovalo 525 odraslih ispitanika regrutovanih putem platforme Prolific. Učesnici su prvo rešavali standardizovani test kognitivne sposobnosti, a potom test znanja o vinu sastavljen od 68 pitanja, prilagođen materijalima Wine & Spirit Education Trust (WSET) Level 2 Award in Wines — kursa namenjenog početnom do srednjem nivou znanja.
Šta su otkrili
- Inteligencija objašnjava oko 9% razlika u rezultatima znanja o vinu među učesnicima — što znači da je opšta kognitivna sposobnost važan, ali daleko od jedini faktor.
- Profesionalno iskustvo u vinskoj industriji pojačava vezu između opšte inteligencije i vinskog znanja: ljudi koji rade u industriji dobijaju više iz ponovljenog izlaganja, povratnih informacija i podsticaja za učenje.
- Preferencija za vino korelira sa većim znanjem, ali konzumacija sama po sebi nije imala isti efekat kao strukturirano (profesionalno) iskustvo.
Ograničenja studije
Autori jasno navode nekoliko važnih ograničenja:
- Studija je presečna (cross-sectional) — ne može da dokaže uzročnost (npr. da inteligencija dovodi do većeg znanja ili obrnuto).
- Test znanja o vinu je bio prilagođen WSET Level 2 materijalima, a nije službeni sertifikacioni ispita.
- Ispit je merio faktografsko znanje (pitanja o sortama grožđa, regionima, proizvodnji, skladištenju i slično) i nije uključivao degustacionu komponentu.
Zaključak istraživača: Opšta kognitivna sposobnost može pomoći pri sticanju specijalizovanog znanja i van formalnih obrazovnih ili radnih okruženja, posebno ako postoji strukturirano iskustvo i povratne informacije.
Prateći trend: Brendovi alkohola poznatih ličnosti
U tekstu su dati primeri brojnih brendova alkoholnih pića koje su pokrenule poznate ličnosti poslednjih godina — od Samyja Hagara (Cabo Wabo) i Dwayne "The Rock" Johnsona (Teremana) do Kendall Jenner (818 Tequila) i Georgea Clooneyja (Crazy Mountain Non-Alc Brew). Ovi primeri pokazuju rast popularnosti brendova sa potpisom zvijezda, ali nisu direktno povezani sa nalazima studije osim kao ilustracija šireg interesa za vinsku i alkoholnu industriju.
Primeri (skraćeno)
- Sammy Hagar — Cabo Wabo (1996) i kasniji proizvodi.
- Dwayne Johnson — Teremana Tequila (2020).
- Kendall Jenner — 818 Tequila (2021).
- Tom Holland — Bero (bezalkoholna piva, 2024).
- George Clooney i partneri — Crazy Mountain Non-Alc Brew (2026).
Ove informacije su priložene kao kontekst rasta trenda brendova poznatih ličnosti u industriji alkoholnih pića i ne utiču na naučne zaključke studije o kognitivnim sposobnostima i znanju o vinu.
Šta dalje?
Istraživači predlažu da buduća istraživanja ispituju da li slični obrasci postoje i za druga specijalizovana znanja i hobije — na primer klasičnu muziku, posmatranje ptica ili druge oblasti u kojima ljudi uče iz ličnog interesa, a ne formalnog obrazovanja.
Izvor i kontakt: Autor originalnog teksta: Anthony Thompson (ajthompson@usatodayco.com), objavljeno u USA TODAY: "What knowledge of this drink may reveal about your intelligence." Rad je objavljen u časopisu Intelligence & Cognitive Abilities.
Dr. Dre and Snoop Dogg have a growing spirits portfolio with canned cocktails and Still G.I.N.(Michael Tran, AFP via Getty Images)
Dr. Dre (L) and Snoop Dogg participate in a live episode of the podcast "Drink Champs" at ComplexCon 2024 at the Las Vegas Convention Center on November 16, 2024 in Las Vegas, Nevada.(Ethan Miller, Getty Images)
Aaron Paul and Bryan Cranston co-founded Dos Hombres Mezcal in 2019 and are expanding with a Dos Hombres Blanco available at select retailers nationwide beginning May 1, 2026, followed by Dos Hombres Reposado Tequila in July 2026.(Dos Hombres)
Sarah Jessica Parker teamed with Thomas Ashbourne Craft Spirits on The Perfect Cosmo by SJP, a premium ready-to-drink cocktail, which hit the market in May 2022. She also partnered with Invivo Co. on a SJP wine line.(Thomas Ashbourne Craft Spirits)
Ryan Reynolds became a minority stakeholder in Aviation American Gin in 2018 and remains a co-owner although it was acquired by Diageo in 2020. The brand released Cranberry & Blood Orange Flavored Gin in February 2026.(Aviation American Gin)
In October 2025, LeBron James collaborated with Hennessey on the LeBron James V.S.O.P Limited Edition cognac. He has also helped launch Lobos 1707 Tequila & Mezcal in 2020.(Hennessy)
Singer Michael Bublé teamed with Master Distiller and Blender Paul Cirka to create Fraser & Thompson North American Whiskey in 2023.(Fraser & Thompson North American Whiskey)
Thomas Rhett and his cousin, Jeff Worn, at right, They launched Dos Primos Tequila Blanco in 2019. They added Dos Primos Tequila Reposado in 2022 and Dos Primos Tequila Añejo, available in select markets in March 2023.(Dos Primos Tequila)
Actress Shay Mitchell founded Onda Sparkling Tequila canned cocktails in the summer of 2020.(Presley Ann, Getty Images for Hulu)
Metallica drummer Lars Ulrich, in the foreground, assesses the band's Blackened Rye The Lightning, a Kentucky Straight Rye Double Cask Finished Whiskey. The band worked with master distiller and blender Rob Dietrich, in the background, to release itsfirst Blackened whiskeyin 2018.(Blackened)
Dwayne "The Rock" Johnson founded his Teremana tequila brand, which came to market in 2020. Its name translates as ‘spirit of the earth,’ from the Latin word ‘terra,’ meaning earth, and the Polynesian word ‘mana,’ meaning spirit.(Teremana)
Cameron Diaz, at left, and entrepreneur Katherine Power launched their organic line of Avaline wines in 2020.(Avaline)
Fashion designer Vera Wang debuted her Vera Wang PARTY premium Italian prosecco in 2021.(Vera Wang PARTY)
In March 2026, George Clooney along with Mike Meldman (at left) and Rande Gerber, brought to market a new non-alcoholic beer Crazy Mountain Non-Alc Brew(Nathaniel Goldberg for Crazy Mountain)
Actor Tom Holland co-founded Bero, a line of non-alcoholic beers, which hit the market in 2024.(Bero)
Since bringing out Santo Tequila Blanco in 2019, Sammy Hagar, at right, and celebrity chef Guy Fieri, have added a Reposado, Anejo and a 110 proof Blanco.(Santo Spirits)
Blake Shelton launched Smithworks Hard Seltzer Lemonade in 2021 partnership with Smithworks.(gregsweney)
Maroon 5 frontman Adam Levine and wife and supermodel Behati Prinsloo launched Calirosa tequila in2021 with the Real family of Mexico. Of their tequilas aged in California red wine barrels, the Rosa Blanco tequila is the newest.(Calirosa)
Bob Dylan's Heaven's Door Spirits, launched in 2018, is a collaboration between the Noble Prize-winning musician and Spirits Investment Partners execs Marc Bushala, the former founder of Angel’s Envy Bourbon, and master blender Ryan Perry, formerly a whiskey developer at Diageo.(Heaven's Door)
Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann in 2022 brought to market Gran Coramino Reposado Cristalinos reposado tequila. It is first aged in eastern European oak barrels and finished in California Cabernet wine casks.(Gran Coramino)
Vermont distillery WhistlePig has teamed with the Brothers Osborne – T.J. Osborne, at left, and John Osborne – on a limited edition 100% Rye Single Barrel Whiskey.(WhistlePig Whiskey)
Billy F. Gibbons of ZZ Top was the first investor in Pura Vida tequila, which launched in Texas in 2011. He remains an ambassador for the tequila, which quickly became available nationwide. Mexican mariachi music is played as the tequila is made and aged.(Pura Vida)
Actor Nick Offerman has teamed with single malt scotch maker Lagavulin on four limited-edition collaborations, the most recent being the Lagavulin Offerman Edition: Caribbean Rum Cask Finish Aged 11 Years.(Ewan Harvey for Lavagulin)
In 2023, former "Bachelorette" star JoJo Fletcher, shown here, and her sister-in-law Mallory Patton brought to market Saint Spritz, canned aperitivo drinks including most recently, Sardinia, a passionfruit mango flavor, along with a non-alcoholic elderflower lime and mint “Virgin” Spritz.(Saint Spritz)
Kendall Jenner launched 818 Tequila, a new brand of "best-tasting tequila" in 2021. Although, she got some criticism for Mexican cultural appropriation, the 818 Anejo has been rated as the best bang for the buck among celebrity tequilas.(818 Tequila)
Kendall Jenner and Chris Stapleton teamed up to create the “Calabasas Cowboy,” a spin on the classic Gold Rush cocktail, made with 818 Tequila and Traveller Whiskey.(Courtesy of 818 Tequila and Traveller Whiskey)
Buffalo Trace Distillery’s master distiller Harlen Wheatley, at left, and musician Chris Stapleton collaborated on Traveller Whiskey. The whiskey, Stapleton says, "represents our shared history but also a common artistic vision and uncompromising standards of taste."(The Sazerac Co.)
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